WHAS' 55th annual event raises more than $5 million
It was the crumpled dollar dropped into a restaurant pickle jar. The $5 crammed into a firefighter's boot at an intersection. The dime that was dropped into a cup at a child's lemonade stand. It was the small paycheck deduction, the donated waitress tip and the house-raffle proceeds. But when all of the money was counted at the 55th annual WHAS Crusade for Children telethon last night, more than $5.2 million had been raised -- even in a time of tightening family budgets. "That's the heart of this community … it seems like when the times are worst, they dig the deepest," said Rebecca Jackson, the Crusade's president and chief executive officer. Last night's tally topped last year's $5.1 million telethon-night tally, despite fears that high gas and food prices amid a struggling economy would significantly dampen donations.
Yesterday, firefighters, who raise about half of the Crusade's money, screamed into town with sirens blaring to drop off money and thank donors on the air at WHAS-TV studios, which were crammed with volunteers, cameras and families. "The firefighters took this under their wing years ago … these kids depend on us, and the firefighters know it," said Mike Schmidt, chief of the Fern Creek Fire Department, whose firefighters stood at intersections with buckets, sent mailers and were helped by Girl Scouts in knocking on doors.
Others helped, too, such as Kelly Knoop, a disabled woman who received help from the Crusade as a child, Jackson said. Knoop has raised tens of thousands of dollars as an adult. When word got out that some cans she distributed as collection jars were stolen, donations shot up and she brought in about $6,000 this year.
In Fern Creek, a rock band set up next to firefighters at an intersection, and played to boost donations. And the Okolona Fire Department gave all of its money to the Camp Taylor department to honor one of its firefighters, Cory Adkins, who died in a car crash after returning from serving as a Marine in Iraq.
This year, more funds came from donations given as funeral memorials. Also, a handful of companies, including LG&E, offered payroll deductions. "It's not just them, it's also the children with the lemonade stand who raise $3, and the $40,000 in pennies we got last year," said Paul Barth, chief of the McMahan suburban fire district and chairman of the Crusade board of directors. Jeffersonville, Ind., deputy chief Shawn Grant said donations totaled $28,000 this year, down by $8,000.
The Crusade was established by WHAS-TV in 1954, raising money for schools, agencies and hospitals that serve the special needs of children. Prior to this year, it had raised about $123 million and helped an estimated 3 million children.
Barth said it has never been more important, given that the Crusade received 202 requests for $15 million in funding from local agencies across 120 Kentucky and 50 Southern Indiana counties, up from $10 million last year. "There are budget cuts and the need is growing in areas such as autism," he said. Barth said people give partly because they know all of the money stays in the state in which it was raised. The money is doled out by a panel of ministers based on need to recipients such as Kosair Children's Hospital or the Home of the Innocents. "Everyone seems to know someone who has been touched by Crusade funds," said Barth, whose own department raised $153,889 this year.